We provide deep consumer insights fast
Spectra Focus™ is Spectra’s end-to-end consumer insights platform that unites quantitative and qualitative research with actionable go-to-market solutions. We have studied over 20 Million consumers in Asia-Pacific and delivered research findings that make it to board meetings for management and operational decision makers, not just research teams.
We help brands connect with tomorrow’s customers, today
Spectra Youth™ is Spectra’s Youth marketing specialist practice. Our team helps brands and businesses understand emerging generations, and design brands, products and services to better cater to them. Go-to brands, including IKEA, Native Union, Estee Lauder, Ocean Park, CN Square, Dyson, GP Batteries have trusted us with their future customers.
Elevating places with customers at their heart
Spectra Place™, Spectra’s real estate and hospitality specialist practice, has delivered over GFA 30 Million SQM of premium real estate including Offices, Shopping malls, Mixed-use, Hotels, Co-living, Co-working and Residential in 22 cities across Australia, Asia, Middle East and Europe. We have earned the trust of leading landlords, investors and operators.
New World Group
Harnessing the power of visuals
Our imagery production team, in partnership with award-winning Sydney-based studio Cream Electric Art works to create striking and beautifully crafted assets that span a broad range of still and moving content using photography, rendering, CGI, illustrations, augmented reality and animations.
Defining the big idea, and making it happen
Dash™ is Spectra’s fast-track ideation methodology. Dash™ applies design thinking principles in a disciplined process to take you from blank canvas to fully designed prototype in days, not months. Tested and bullet proofed through strategy and innovation assignments with clients ranging from global blue-chip corporations to family-owned businesses.