Practices & Tools
It all starts with consumer insights. Through our proprietary tools, design agency services, and specialty practices, we build a robust understanding of customer desires, helping executives transform brands and build customer-centred business.
Our clients’ words
“Developing an innovative new concept for our clients meant juggling a multitude of ideas and requirements. Spectra’s team helped us to rapidly achieve clarity and focus through their Dash™ methodology. In a very collaborative relationship, the team challenged us to draw out the best ideas and engage with our own occupiers. The result enabled us to validate our concept prior to making major capital investments.”
SENIOR ASSET MANAGER
“Spectra brought new insights on two key markets with their consumer insights platform Focus™, and led a lively discussion on how to capitalise on what we found. I appreciated that they brought practical solutions and creative ideas to help us move the needle for our business.”
ASIA-PACIFIC DEVELOPMENT MANAGER
“Asia-Pacific counts some of our group’s most beautiful hotels, and I have had the pleasure to work alongside the Spectra team members to create some of those property brands under our Autograph collection. Their passion to create unique brands and memorable experiences for global travellers has been a delight for me, our partners and owners for resorts and urban hotels alike. I very much look forward to continue working with Spectra on new opportunities in the future.”
SENIOR VP DEVELOPMENT
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