Our services
Brand strategy

Building brand authority
We articulate a distinct story and positioning to make your projects stand out in a busy market.

What we do
– Stakeholder mapping
– Competitive and customer insights
– Customer persona profiling


– Customer journey mapping
– Empathy map development
– Customer experience innovation hub set up and management

Consumer insights & analytics

Beyond big data
In this fast-paced digital age, we help our clients anticipate evolving customer needs and desires to achieve future-proof growth. We systematically analyse user-generated content and seamlessly integrate quantitative validity with qualitative depth.

What we do
– Customer journey mapping
– Persona profiling
– Brand experience landscape


– Campaign impact analysis
– Communications gap analysis

Brand identity

Designing meaningful brand identities that people love
We develop a distinct expression of your brand’s character through a visual identity that shapes the market image of your brand.

What we do
– Naming
– Logo design
– Visual identity guidelines


– Tone of voice
– Packaging design
– Signage design

Advertising

Impact through communications
From messaging and concept to campaign art, we develop a creative expression of your brand story to engage consumers and drive business.

What we do
– Ad campaigns
– Brand films
– Digital and print brochures


– Key visual development
– Websites
– Messaging strategy

Digital marketing and content

Understanding & influencing how customers form their decisions online
We create native digital content for social media including Instagram, WeChat, Facebook and more — to tease, launch and sustain your brand.

What we do
– Influencer audit
– Communication gap analysis
– Digital content creation (video, imagery, text, augmented reality)


– Social media content management
– Digital content performance tracking

Loyalty

Designing next-gen loyalty programmes
We help design modern loyalty programmes and reward strategies that drive attitudinal loyalty, through our specialist practice Tribute™.

What we do
– Loyalty programme positioning
– Loyalty programme communications
– Loyalty programme engagement


– Loyalty programme brand partnerships
– Loyalty programme management platforms
– Loyalty programme rewards strategy

Customer experience innovation

Delivering future-proof customer experiences
Our clients engage us to help them apply design thinking and deliver holistic experiences

What we do
– Stakeholder mapping
– Competitive and customer insights
– Customer persona profiling


– Customer journey mapping
– Empathy map development
– Customer experience innovation hub set up and management

Key visuals

Harnessing the power of visuals
We work to create striking and beautifully crafted assets that span a broad range of still and moving content. 

What we do
– Photography
– Rendering
– CGI
– Illustrations


– Augmented reality
– Virtual reality
– Animations & films

Corporate brand communications

Cutting through the clutter
We help our clients build trust — and inspire investors and key stakeholders.

What we do
– Market and media insights
– Brand strategy
– Brand identity
– Employer branding
– Employee communications
– Employee engagement


– Digital marketing & website
– Investor communications
– Infographic design
– Annual report design
– Sustainability report design