Thinking | Spectra

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THINKING, INSIGHTS & NEWS

Commercial Asset Branding: Reimagining Dubai Mall for Chinese Travellers

Show, Don’t Sell: Is Innovation Part of Your Real Estate Marketing Strategy?

Preparing for a Residential Asset Launch: Tips for Success

Brand Manifesto or Mission Statement?

Refresh, Rebrand or Rebuild? 3 Approaches to Keep a Brand Alive for New Generations

Why Should Companies Celebrate Milestones? Learnings From Google Doodle and More

How Can AI help improve what you’re doing in your marketing Today?

What is Experience Design? How Can It Improve Business Outcomes?

How 3 Leading Brands Found Solutions to Tricky Problems with Design Thinking

How to Rejig Traditional Lead Generation Tactics To Get You Winning Results

What’s Next? Is New Technology Actually Helping Your Marketing Effort?

Transforming Together: 4 Client Perspectives on Spectra’s Marketing as a Subscription

Can Outsourced Marketing Be The Key to Supercharging Your Business?

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Subscription Business Strategies to Level Up Growth

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Why a Branding Strategy Is Important for Property Development and Real Estate

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What Drives Employee Engagement?

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Brand Messaging: How to Build a Better Brand and Encourage New Customers

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The Growth of Coworking in Asia: Where We Are and Where We’re Going

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Do I Need a Brand Tagline?

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How Web Design is Evolving in 2022: 5 Trends

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